MEDFORD'S VISION

Road to the future

Bear Creek Greenway
Photo by Bob Pennell

Medford's new vision document, being presented to the City Council tonight, sees the Bear Creek Greenway becoming a "crown jewel" linking the city's park system with other parks and communities in the Rogue Valley.

Medford receives a vision

By JIM DAVIS

Vision report sees culture, livability

EDITOR'S NOTE: Here is a summary of the report from the vision steering committee to the Medford City Council. Copies of the document are available to the public at City Hall, 411 W. Eighth St.

We envision Medford as an outstanding livable community _ the financial, medical, tourist and business hub of Southern Oregon and northern California, blending family lifestyles, diverse educational, artistic and cultural resources and a strong sense of environmental stewardship with robust economic activity to create a vibrant place for people to live, work, learn, invest, grow, play and visit.

Key elements:

  • Leadership to develop and carry out the city's vision is characterized by the commitment of its elected and appointed leaders and involvement by citizens to produce meaningful, measurable outcomes.
  • Medford is carefully balanced with appropriate housing densities and open space to avoid urban sprawl, define and establish character within and between neighborhoods and other valley communities, and provide a quality living environment for all its citizens.
  • Downtown Medford is a vibrant and enjoyable regional center.
  • Bear Creek is an important community asset and feature that connects Medford and ties it to the Bear Creek Valley.
  • Neighborhoods are clean, safe environments for all citizens, including children and seniors; they form the backbone of Medford's social infrastructure and are the focus of community involvement and participation.
  • Aesthetic values are apparent in all facets of community expression.
  • Excellent, life-long educational opportunities are available and accessible for all.

The Medford vision project -- a statement of the community's "preferred future" -- is wrapped up in an 11-page document to be given to the Medford City Council tonight.

But the people who put it together say this is not the end of the road.

"I think there's strong support in making sure it's not just a plan on the bookshelf, but it's actually a live document that the city will use," says Debra Lee, executive director of the Center for Non- Profit Legal Services and a member of the steering committee that shaped the document.

Medford Mayor Lindsay Berryman says she hopes the community, individuals, businesses and nonprofit groups, as well as the government, keep the vision process alive.

"It's a document not just for City Hall," Berryman says. "It's a document for the community to embrace."

Tonight, the City Council will receive the condensed version of the vision goals stated by the community. The meeting begins at 7 p.m. in the council chambers at Medford City Hall.

The vision project was designed to create a guiding document for the city of Medford. It kicked off with a February meeting attended by more than 330 residents who broke into eight groups, generating ideas and goals for the city. The project's budget is $75,000.

A vision steering committee -- 15 people charged with boiling down the ideas of the community into a manageable document -- spent six workshops developing their recommendations.

"It's difficult because you can't incorporate everything that the community wants," Berryman says. "We've been trying to hone it down so it's usable for the community."

The summary envisions Medford as the financial, medical, tourism and business hub for Southern Oregon and northern California.

The document includes statements in 10 areas ranging from housing to education to arts and culture, and provides a list of several key elements for each area.

Under public safety, the document envisions a community where parents feel safe letting their kids participate in youth activities. Under housing, the city and community see reduced homelessness. Under parks and recreation, the Bear Creek Greenway is seen as a "crown jewel" of the park system, connecting several areas of Medford and the Rogue Valley.

"It's not a `To Do' list, by any means, at this point," says Preston Polasek, assistant to the city manager who has been working on the project. "It doesn't have that flavor."

But it does give the City Council a direction to follow, he says.

Berryman says private dollars and volunteer hours should be committed to make the vision a reality, and that residents should not sit back with "the idea that City Hall is going to do everything."

Even so, the city's budget committee set aside $100,000 for the City Council to shape some of the vision into actual projects.

The City Council will also take the document into its annual goal-setting session. Berryman has invited the group back to the City Council this fall to check the council's progress.

Lee says she hopes the City Council will formally keep the steering committee together as a think tank for the vision process.

Eva Avery, another steering committee member, says she thinks the City Council will use the document as a guide.

"I believe there is a genuine and sincere interest from the City Council to abide by the document and follow it as closely as it can," Avery says.

Berryman has high hopes for the vision process. She says she believes people have become disassociated from their communities in the past two decades.

She sees the vision process an opportunity for people to become involved in Medford.

"It's through this visioning process," Berryman says, "that we can be re-invigorated and re-enrolled in our community, making things happen as an individual, organization or business."

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Copyright ©  The Mail Tribune 1999, Medford, Oregon USA

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