In a town where coffee stands and kiosks are virtually anywhere one looks, is there room for a coffee shop on wheels?

Scharie Bostrom thinks so.

Jamocha Express cuts across the ingrained mode of espresso operation — build a coffee stop and they’ll come. Instead she’ll roll the coffee, espresso and other caffeinated favorites to her customers.

"I’m not trying to compete with the other coffee places," Bostrom says. "A lot people have places they like to go on the way to work, but once they get to work, a lot of people can’t really take off."

That’s when Jamocha Express motors on over.

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Bostrom has developed routes to connect with her regulars, going some places several times a week and hitting others, who have requested her service on a particular day.

Bostrom owned and operated Milky Way cafe in White City from 1987 to 1992 and more recently managed the now defunct Medford Bowling Lanes. When an attempt to purchase the bowling center failed, she decided to look for something she could do while she home-schooled her son.

She considered leasing a stand, but figured she could make a go of it on her own. Although she was looking for a smaller vehicle, the price was right for a 25-foot 1987 Jayco motor home on the consignment lot.

"When I bought it, the gas prices weren’t like they are now," she says. "I put a lot of money into equipment and redoing this and that. I didn’t want to have any issues."

She equipped the motor home with a grinder, blender and three sinks to code.

"The biggy, of course, was the espresso machine," she concedes.

She gets her beans from Oregon Mountain Roasting on North Phoenix Road.

Her routes consume four or five hours in the morning, but she’ll make runs in the afternoon as well. She plans to sell her coffee and smoothies at weekend events as well.

"I’m up to 20 or 25 regulars, but I haven’t been beating the pavement, I’ve just handed out fliers and let them call me," she says. "Traffic is horrible right now, so it limits what I can do."

Bostrom and her son, Mathew, have been getting help from her sister Jeannie Golden as they motor about town.

"I wanted to do this with my son, but my sister was gracious enough to let me drive her along," Bostrom says. "I know how to make coffee, but you have to be fast and two pairs of hands are better than one."

The phone number for Jamocha Express is 944-9730.

Reach reporter Greg Stilesat 776-4463 or e-mail business@mailtribune.com.