July 30, 2002
Costs rise when we use docs too much
In our household, my husband reads the Sunday New York Times the day its delivered. Devours it, actually. I usually read it all week long, indulging in the informative articles as the mood
strikes me.
But on a recent Sunday, I read a lengthy, front-page article before my morning coffee. I read it standing at the kitchen counter in front of the coffee pot. The dog needed to go out, and there I
was, reading the newspaper.
The subject was health-care availability, an area of enormous concern to older adults. The headline was "More May Not Mean Better," and it took a completely different slant on the
subject of "demand manage-ment."
Most people respond with a look of mild bewilder-ment when I say the term. Its defined as "using available medical care appropriately." When we overuse health care resources,
costs go up. That means our personal out-of-pocket costs, employer costs, insurance company costs and, ultimately, costs to government.
Demand management focuses on empowering people to make better health-care decisions. For example, if we went to see health providers every time we had an ache in the belly or a rash on an arm, we
would not be making good use of available clinical skills, and the bills could be staggering.
The ache might be from overeating or indulging in food not refrigerated in a timely fashion. The rash might be a gardening encounter or a stress reaction. With a little deduction and some
thoughtful reflection, we can often come upon a cause, and the remedy, without involving a clinician.
Many health providers give you health-care manuals that help you determine whether a problem warrants a visit to the doctor. Studies have shown that households with these self-care manuals see
their physicians 15 to 17 percent less often.
But what the New York Times article suggested is a little different. Researchers have found the more doctors that are available, the more likely we will use them for bellyaches and rashes
and whatever else ails us. It appears that patients in some areas of the country are demanding more care, not necessarily because they are sicker, but because its available and they have
come to expect it.
As one Dartmouth Medical School expert puts it, "If there are twice as many physicians, patients come in for twice as many visits." The comparison study was between Minneapolis and
Miami. With all other things being held constant, except the number of available health practitioners, people in Miami went to their health providers six times more often in the last six months
of their lives.
They did not necessarily live longer, but they did spend more time in intensive care units and on feeding tubes. This research is controversial and "too preliminary," but it does prompt
me to keep thinking about the concept of demand management.
As my own frequently used home health-care manual puts it, "medical information + your information = wise health decisions." Thats not a headline, but it might be worth
considering while youre drinking your morning coffee. Hey, could it be too much coffee is producing that bellyache?
Sharon Johnson is an assistant professor in family and community development at OSU Extension and a member of the Senior Advisory Council. Reach her at s.johnson@orst.edu.